International online news consumption


In this paper we examine patterns of international online news consumption, looking at key differences between countries and at which organisations have been successful in building a cross-border presence. Key conclusions are:
  • The news sites in the world with the largest reach are predominantly online-only sites
  • However, in most individual countries most of the leading news sites are newspapers. The US, China, Brazil and Russia are key exceptions
  • Few sites have significant cross-border reach, at least in the largest internet markets. Yahoo and the BBC (and likely Google News) are key exceptions

You can download the paper here.